2

Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective

Year:
2018
Language:
english
File:
PDF, 1.26 MB
english, 2018
3

Consumers’ Evaluation of Ad-Brand Congruity in Comparative Advertising

Year:
2015
Language:
english
File:
PDF, 1.12 MB
english, 2015